TW Steel Appeal at 62nd Primetime Emmy Awards in The HBO Luxury Lounge

TW Steel, the brand ‘Big in Oversized Watches’, celebrated Sunday’s 62nd Primetime Emmy Awards in Los Angeles, America by participating in The HBO Luxury Lounge, hosted at The Four Seasons Hotel in Beverly Hills.

With the Emmy Awards showcasing the best of the previous year’s television, The HBO Luxury Lounge offered an exclusive platform for celebrities and participants to enjoy an additional touch of glamour before the industry’s big night on Sunday, 29th August, at the NOKIA Theatre in downtown Los Angeles.

Attending celebrities received TW Steel watches from the sought-after CEO, Canteen Style and Cool Black collections.  A host of well-known actors and actresses stopped by the TW Steel suite with several going on to triumph in their nominated categories the following night.

Eric Stonestreet from ‘Modern Family’ won for ‘Outstanding Supporting Actor in a Comedy Series’.  Edie Falco from ‘Nurse Jackie’ won her award for ‘Outstanding Lead Actress in a Comedy Series’ while Archie Panjabi, from ‘The Good Wife’ picked up her award for ‘Outstanding Supporting Actress in a Drama Series’.  Matthew Weiner, creator of ‘Mad Men’ also had reason to celebrate as the show collected the Emmy for ‘Outstanding Drama Series’ the day after he collected his own TW Steel watch.

‘Modern Family’ enjoyed additional success, the show winning ‘Outstanding Comedy Series’.  In addition to Eric Stonestreet from the series stopping by to see TW Steel, Sarah Hyland collected a Cool Black execution while Fred Willard, who was nominated for ‘Outstanding Guest Actor in a Comedy Series’, is now the proud owner of a CEO edition.

British actor Alan Cumming was equally pleased with his TW Steel as he was with his own nomination for ‘Outstanding Guest Actor in a Drama Series’ for ‘The Good Wife’.  His fellow countryman, Nigel Lythgoe – a judge on ‘So You Think You Can Dance’ and returning producer on ‘American Idol’, was attracted to a CEO timepiece.  Stars of multiple Emmy winning series ’30 Rock’ including Judah Friedlander and Jack McBrayer were interested visitors and both sport their own TW Steel watches now.

A gallery of celebrities from The HBO Luxury Lounge can be viewed online at our FaceBook Fan Site.  TW Steel, the Dutch company whose name means ‘The Watch in Steel’, continues to be an innovator and leader in the field of oversized watches.

Click here for the celebrity gallery

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TW Steel The ‘Official Timing Partner’ to the Renault F1 Team

TW Steel, the oversized watch brand, is the ‘Official Timing Partner’ to the Renault F1 team for the next three years. 

Renault F1 Team with TW Steel Branding

 The Dutch watch brand’s logo features prominently on the striking yellow and black livery of the R30 and also enjoys key visibility on the Renault F1 Team uniforms, driver overalls and garage display.  “We’re naturally very excited to see our association and activation with the Renault F1 Team coming to life,” stated TW Steel’s Chief Commercial Officer, Stewart Bain.

“While we announced our three-year partnership with the team at the Abu Dhabi Grand Prix last October, we’ve been eagerly anticipating the start of the 2010 season and in particular this first step of unveiling the team’s new-look, complete with TW Steel branding. We aim to use this partnership as a tremendous marketing platform for TW Steel, further enhancing our brand reach and engaging our consumers worldwide.”

Earlier this year TW Steel launched two collections to celebrate being the ‘Official Timing Partner’ to the Renault F1 Team.  The first being the Renault F1 Pilot which is based on Renault’s early association with the aviation industry and specifically the origins of the first oversized watches.  The second is the Renault F1 CEO Tech range which offers a more luxurious edge, mirroring the high-end values of the successful CEO collection while combining the striking features of the Tech series.

Renault F1 Team Pilot TW672

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