About TW Steel UK

TW Steel Core Values Include

  • Produced to Swiss Standards
  • Top Grade Stainless Steel – 316L
  • AA Grade PVD Plating – Black/Rose Gold
  • Miyota Movements – Highest Japanese Technology

TW Steel Brand DNA Was Founded On

  • Design Quality
  • Individuality
  • Affordability
  • Boldness

Distributed In UK By SWICO

The SWICO Group is structured into three divisions: Official UK Distributors for TW Steel Watches, Official UK Brand partner for managing watch distribution logistics to all of the key UK watch retailers and Official Brand UK watch repairers, SWICO Watch Service Centre.

The TW Steel Brand

TW Steel started out in The Netherlands in 2005 led by father/son team Ton and Jordy Cobelens, the brand launched with just four models. SWICO Ltd began distributing TW Steel throughout the UK in 2007 and launched twsteeluk.com in 2008.


With over 200 retailers in every major city in the UK, TW Steel stands unique amongst its rivals concentrating exclusively on continuing to develop and lead the OVERSIZED watch market. TW Steel – meaning ‘The Watch in Steel’ has rapidly established itself as a big, bold lifestyle brand. Its collections are reflective of, and available for all tastes and occasions without compromise to design or build. TW Steel offers a defined sense of individuality with style and quality assured.

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