Celebrating a bold mantra of ‘Big in Oversized Watches’, TW Steel made another enterprising statement on Thursday, 8th December, by unveiling global star, Kelly Rowland, as a worldwide ambassador – with TW Steel Kelly Rowland Special Edition timepieces to follow in 2012.
The Dutch-based watch brand, available in over 80 countries, celebrated its dynamic new partnership with Rowland at an exclusive, VIP-packed party hosted at The Box in London, England, one of the city’s leading contemporary establishments.
A global star since the age of 16, Kelly Rowland – a stand-out judge on the UK’s X-Factor and Grammy Award winner, grew up in the spotlight as a member of Destiny’s Child – one of the most successful groups of all time. Her powerful voice a key ingredient in the group’s awe-inspiring list of chart-toppers, which include four No.1 singles in the US and more than 80 million records sold worldwide – Kelly has now blossomed into a stunningly unique solo artist.
“I’m massively excited to welcome Kelly Rowland to the TW Steel family,” stated TW Steel co-founder and CEO, Jordy Cobelens (29). “Kelly’s sheer presence connects her to so many people and her talent is simply phenomenal. We’re delighted to be partnering with her and to have her representing TW Steel. We share her passion for music and we know she enjoys working with many different artists. We’re looking forward to collaborating with her also, we plan to produce a couple of Special Edition timepieces for her, and I know they’ll be a huge success.”
“I was captivated by TW Steel when I was first introduced to their watches,” commented Kelly. “I love the statement wearing a big watch makes and they just get what it is to be fun and stylish at the same time. I love fashion – it plays such an important role in the music industry. For me to now channel that passion into designing my own range of watches with TW Steel is pretty exciting.”
Kelly continues to promote the launch of her third solo studio album, Here I Am, for Universal Motown Records. It follows the release of her 2002 RIAA Gold-certified debut album, Simply Deep, which reached No.12 on the Billboard 200 chart, and 2007’s follow-up smash, Ms Kelly, which hit No.6 on the Billboard 200 chart selling more than 1.2 million copies worldwide.
TW Steel enjoys an equally impressive reputation as an ambitious lifestyle brand and it enjoys a celebrity clientele to match with names such as Jay Z, Snoop Dogg, Jaime Foxx, Natasha Bedingfield, and Fergie owning their own TW Steel timepieces. Founded in 2005, the family owned company, led by co-founder and CEO, Jordy Cobelens – who was recently named Ernst & Young’s ‘2011 Emerging Entrepreneur of the Year’ in Holland, is also currently the ‘Official Timing Partner’ to Lotus Renault GP in Formula One.